DAT Boom or Bust: Companies' Crypto Rebrand Gamble

Shark-repellent sunscreen to Bitcoin? Discover how 200+ struggling companies are rebranding as Digital Asset Treasury firms, piling billions into crypto to revive their fortunes. Are these DATs the future of finance, or just repeating the fleeting blockchain craze of 2017? Hear about the wild stories, executive cashouts, and legal battles behind this bizarre trend, and find out if it's a genius move or a recipe for disaster.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.