Testing and optimizing your Paid Marketing campaigns with a purpose | #076 Colby Flood
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In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.On the Show Today You’ll Learn:What testing and optimizing with a purpose meansHow to use creative and copy structures to guide your split testsWhy you should test audience structures for 5 daysHow to build your audiences after the iOS 14.5 updateWhy video ads need to be enjoyable for the viewerWhy Facebooks CBO campaigns are good for testi...
