New Marketing Strategy for Shopify (Direct Mail) | #190 Michael Epstein
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This episode of the Ecommerce Coffee Break Podcast features a conversation with Michael Epstein, Co-CEO and CMO of postpilot.com. We discuss how direct mail is making a comeback and why you should use it as a marketing strategy to boost your sales.On the Show Today You’ll Learn:The marketing channel with a response rate 28 times higher than any other channelUnderstanding Direct Mail: Formats and DeliveryEffective marketing promotions and strategies for Direct MailDesigning a successful postca...