How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands c
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In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.comTopics discussed in this episode:How "try before you buy" impacts the ecommerce worldWhat's the value in giving online shoppers a trial period for ordered productsHow does the "try before you buy" model impact conversion ratesWhat measures are implemented to remind shoppers abou...
