Complete Customer Journeys & Attribution With Shopify Data | #204 Benji Walvoord

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In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data.On the Show Today You’ll Learn:The different sources of data in a Shopify storeHow Shopify merchants can effectively handle the complexity of data from multiple sourcesWhy it is crucial to ensure that data flows in the correct direction in ShopifyHow data attribution does ...

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