Ep 19 - Data, Analytics and Testing

If you want to improve your marketing for learning approaches, you must use data to test and learn more about your audience. This test > learn > iterate loop is incredibly common in the marketing world, and in this episode Hannah explores some of the simple starting points for collecting data, why it will help you improve and even what data you should start looking at.    It's 16 mins of sheer bliss 🥰 Correlation vs causation video: https://www.youtube.com/watch?v=BaETnBzM7yU