#329 Jonathan Goodman - Becoming The Obvious Choice

Jonathan Goodman joins to talk about his brand new book The Obvious Choice, out now. We talk about: -Why Jonathan chose to write this book? -Why this book is a pivot into a more mainstream audience? -The 4 stages of content creation -How stories and narratives affect your decisions And more Follow Jonathan on IG: https://www.instagram.com/itscoachgoodman?igsh=MTI0ejliOGRuOWN4OA== This episode talks about business, career, and life lessons that can help anyone, more than just the fitness professional. Going forward my mission is to get these episodes and my guests into as many new hands as possible. Help me help the people in your world by taking this episode and gifting it to someone you know will love the topics we discuss. Thank you.  00:00 Introduction to the Podcast 00:16 Welcoming Jonathan Goodman 00:41 The Obvious Choice: Book Insights 01:51 The Role of Social Media in Business 03:35 Human Behavior and Decision Making 12:10 The Four Stages of Content Creation 21:58 Embarrassingly Bad Decisions 22:33 The Emotional Nature of Decision Making 22:47 New Year's Resolutions and Fixed Identity 24:55 Leapfrog Skills in the Fitness Industry 25:42 The Importance of Complementary Skills 28:53 Building Social Media Presence 32:56 Becoming an Industry Leader 38:30 The Journey to Thought Leadership 41:26 The Obvious Choice: Book Promotion 42:53 Final Thoughts and Podcast Growth Follow Andrew Coates: Instagram: @andrewcoatesfitness Join My Email List: www.andrewcoatesfitness.com