LTM #2 Katja Bott & Sebastian Vesper - Communicating in times of transformation

Show host Sarah Elsser meets Sebastian Vesper, who heads Medienfachverlag Oberauer’s Berlin office and used to be chief editor of the specialist journal PR report for more than ten years, and Katja Bott, Head of Global Communications at Mercedes-Benz Cars and Vans. The three talk about the lessons learned from digital product presentations, how the pandemic has affected the relationship between journalists and PR experts, and to what degree corporate publishing activities rivals the work of journalists. Visit us on Mercedes me Media: http://media.mercedes-benz.com/letstalkmercedes