Ep 87. Change the way you think about Black Friday... before it's too late!

We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappointed when the returns aren't what we expected. But why? 🤔 Are you expecting to make money on the first purchase? 🤔 Is the initial sale your main focus and your customers life time value an after thought? 🤔 Are you using a full funnel approach post sale? 🤔 Are you utilising the email addresses you have collected? 🤔 Are you reducing your product c...