The Lawyer’s Guide to Conversions || Listener LSA Queries

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.  _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.  Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.  The News: Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know  Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.  Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference? Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.   This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.  *not a real thing Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Last Episode How not to use TikTok  Conversion Confusion Cleared Up - LHLM  More content, less traffic: part More content, less traffic: part II Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices