Community Table: Branding vs. Marketing (And How to Use Both)

In this episode’s discussions around the Community Table: A lawyer who’s falling behind wants to know why her leads are down. Should she focus on “branding” or “marketing,” and what’s the difference? While they are both part of attracting new business, they aren’t one in the same.  Branding is important. Be authentic. Who are you? What are your values? You can’t fake it, you live it. And you don’t make it up as you go, you intentionally think about who you are and develop a consistent look, tone, feel, values, and mission across your firm.  Messaging, marketing, and a clear call to action is something different. It costs money. Pay per click, local service ads, billboards, and more are about delivering a compelling message that drives potential clients to call you. Learn the “Five Commandments of Marketing.”   Mentioned in This Episode: “Getting Started With Local Service Ads,” LSA explained, Google support Join the next Community Table live. What’s on your mind? Learn more about your ad choices. Visit megaphone.fm/adchoices