🌴266. Why Hand-Drawn Beats High-Gloss feat. Jason Knight

Today, I’m handing the mic back to Jason Knight. You might remember him from last month’s episode where we jammed on branding and how to think of your positioning like a newspaper headline.This time, Jason’s diving into one of my absolute favourite topics: frameworks. Whether it’s a Venn diagram, a 2x2, or a hand-drawn sketch, frameworks have this magical way of taking complex ideas and making them unforgettable.In this conversation, Jason shares his Pain-to-Results model—a signature system he uses to codify IP, guide attention, and make ideas “dangerously distinctive.” He also talks about why hand-drawn, messy visuals often outperform polished graphics when it comes to creating sticky learning and buy-in.If you’ve ever wondered how to turn your thinking into something visual, simple, and powerful enough to sell your ideas for you—this episode is for you.✨ What you’ll learn in this episode:Why visual frameworks cut through more noise than polished marketing.The Pain-to-Results model and how it helps you guide prospects from problem to solution.How to codify your expertise into a repeatable, signature system.Why drawing your ideas live creates more buy-in than a slick slide deck.Sign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comP.S. Ready to take things up a level? Here are some ways I can help:Watch My 2025 Speaker Reel: Let's energise your next event.Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. Let's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.