#104 – How to balance change and control to scale: Maite Muniz, Truora

When it comes to communicating in Latin America, WhatsApp is king: people use it every day, all the time. But how many times did you sign a contract or had your ID checked via WhatsApp? That's a US$ 3.5 billion potential addressable market according to Truora, a Colombian startup that offers businesses tailored digital authentication solutions like background checks and identity validation.Back in April, that sort of pitch got it US$ 15 million in a Series A round led by Propel Ventures and A...