EffWorks Global 2023: Retail media and social commerce
IPA Podcast - Un pódcast de Institute of Practitioners in Advertising (IPA)
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At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.
