#291 João Mescolote on his swimming journey, marketing and building a brand

João Mescolote is the Grad Assistant Coach at Ball State University. A 3x Brazilian Olympic Trial qualifier, Joao swam for Louisiana State University from 2014-2018.    Joao is extremely active on social media. A former Marketing Manager for Swimming World, he is consistently making swimming content on TikTok and Instagram. Check out his SWIM BETTER YouTube channel.     Brett and Joao go deep into content creating, marketing and branding one's self.   Enjoy! Our Sponsors: BRATTER PA IMMIGRATION LAW: Exclusive immigration representation of athletes, entrepreneurs, artists, investors, and entertainers. SWIM ANGELFISH: Receive the tools and skills needed to teach swimmers with autism, physical disabilities, anxiety, sensory and motor conditions with Swim Angelfish, the global leader in adaptive swim. Get certified online today! BEINE WELLNESS BUILDING: Individualize your nutrition with genetic testing and personalized plans. Eat, supplement, and recover based on your genetics. SWIMTRAXX: Swimtraxx One is the smartest swim specific tracker. Track your time, heart rate, and stroke rate all from the same device. INTL SWIMMING HALL OF FAME: Help preserve swimming history by joining the 1 in 1000 Club! VASA: Essential dryland for stronger, better, faster swimmers. Save 10% using the code "brett" at checkout! DESTRO SWIM TOWERS: Save $150 per double swim tower by using the code "brett" at checkout! SWIMNERD: Big and small digital pace clocks, virtual scoreboards, and live results. Subscribe to the Swimnerd Newsletter. Subscribe & Listen: Apple Podcasts Google Spotify YouTube Produced by: SWIMNERD Timestamps: 00:00 Bratter PA Immigration Law 00:05 Hello Joao Mescolatee 01:05 Coming to America 03:00 “I never said the word retirement” 04:05 Learning from other coaches and sharing 04:15 Marketing Self and Swimming 05:25 Getting Sponsors for Travel 08:10 Leveraging Image to Pay for Training 10:05 How to Market Yourself 11:45 Language Matters in Marketing 14:00 Building Instagram Presence  16:40 SwimTraxx Swimming Tracker 21:10 Leverage and Consistency 23:15 College Opportunity 24:05 Key Takeaways  27:10 “Viral” From a Different Perspective 29:40 Language Barriers 31:15 Branding and Merchandise 33:22 Beine Wellness Building