#60 - Nicolas Cole on Category Design

Joining me this week is Nicolas Cole.Nicolas Cole is 1/3 of Category Pirates - together with Eddie Yoon and Christopher Lochhead. This trio is pioneering the work around the concept of Category Design. The part that really intrigued me about Category Design is that by creating a category, you can go about credibly marketing the category as opposed to your business, which for many business owners feels more than a little bit uncomfortable. In contrast, talking about the category or the passion that drives the business could be something you do endlessly.In this conversation with Nicolas, we are able to break apart what it means to create a category, and how to go about category design. If you have any interest in understanding how the likes of Steve Jobs and Elon Musk have created massive value as inventors of new products, then this is the episode for you.Please sit back, relax and enjoy my conversation with Nicolas Cole.👉Continue the conversation with me:https://twitter.com/Bazzaruto💌Get my 2-week email course on creating your own online course:http://coursecreator.studio/email