#22 - Amanda Natividad on A Recipe for Content Marketing

Amanda is the head of marketing at Growth Machine, before that, she was a journalist and trained chef. So it's been an interesting career path for Amanda.In our conversation, she reveals a content marketing masterclass. We go into the details of content marketing and why it's important for your business. We then break down some of the steps that you can use to get started including defining your goals which Amanda breaks down into three very useful categories. 1. Thinking about resources versus time, versus channel. 2. Doing customer research.3. Starting with one channel, and eventually expanding into others. We end off with some of her thoughts on the new media platforms such as TikTok and the social audio sensation, Clubhouse. This was a highly practical conversation. So grab a pen and paper and make sure you can take some notes!Please Enjoy! Are you an expert? Want to create your own online course? Start right here with my 2-week actionable email course.