Pedals to Profits - How Torin Transformed A Craigslist Buy into a Thriving Bike Tour Business!

  Our guest Torin Kexel reveals how, with no previous travel industry experience, he built a tour business on Craigslist!  Plus he reveals the three key strategies responsible for the Flying Bike's rapid growth.   The Skinny - We highly recommend giving this episode a listen if you are interested in the behind-the-scenes workings of a successful bike tour company. Torin's journey is filled with valuable lessons and strategies that can be applied to various tour and activity businesses. Torin dives deep into the challenges they faced, the strategies they implemented, and the important role that their booking software, FareHarbor played in their growth. From their initial struggles with bike damages to the introduction of rental insurance and partnerships with Pedigo, Torin shares valuable insights about ensuring a seamless customer experience.   We also explore their unique approach to guide recruitment, diversity, and employee satisfaction. Discover how Torin and their team built a strong sense of community within their organization, leading to low turnover and happy, dedicated guides.   Furthermore, Torin discusses their experience with FareHarbor, their go-to booking software. They highlight the exceptional customer service they receive, the helpful features that streamline their operations, and the upcoming improvements in their online rebooking and cancellation processes.   The episode also delves into the importance of data analysis, questioning assumptions, and refining social media marketing strategies. Torin shares surprising insights about their customer demographics, challenges they faced during COVID, and the exciting plans they have for expanding their offerings to include multi-day tours.   Additionally, Torin addresses the pricing dilemma and the considerations they face in a competitive market. He shares their goals of maintaining quality and value, even as they navigate local market challenges, economic headwinds and the increased costs of running their business.   We highly recommend giving this episode a listen if you are interested in the behind-the-scenes workings of a successful bike tour company. Torin's journey is filled with valuable lessons and strategies that can be applied to various businesses.