How PandaDoc Successfully Relaunched Freemium After Failing The First Time
Growth Marketing Stories - Un pódcast de Aazar Ali Shad
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In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic. Show notes & key topics we've discussed: 00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising. 02:34 - What is Product-Led Growth? 04:27 - How did PandaDoc launch their freemium and Why? 11:12 - How do you balance between freemium and free trial offering (if you have both)? 14:49 - How did you actually make sure that salespeople keep getting the leads in freemium? 16:29 - What happens if people downgrade because of freemium? 18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium? 21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance? 23:12 - How should you think about value metrics and pricing to not lose business while launching freemium? 25:57 - When is the right time to launch a freemium offering? Links Check out PandaDocConnect with Tanya on LinkedInLeave a review
