The Future of MarTech

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author. In episode #121 of the podcast, the topic is: The Future of MarTech. Our guest is Bant Breen, Chairman and founder, Qnary. In this conversation, we talk about the evolution of marketing technology, emerging tech such as AI and NL, and apps including chatbots, tech parsing info, bots writing PR copy, and we extrapolate what this might mean for the creative profession. The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future. If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future. Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin. After listening to the episode, check out: Bant Breen: https://www.bantbreen.com/  Qnary: https://www.qnary.com/  Trond's takeaway: Marketing technology is already infused with AI, yet the change has gone largely without much discussion. Perhaps because the technologies used had already got so much mileage in other domains, it was regarded as less of a discussion point in marketing. Also, it challenges the notion of creativity as something uniquely human. My take is that we will be surprised both at the creative results machine algorithms can yield and by its limitations. Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars. If you like this topic, you may enjoy other episodes of Futurized, such as episode #72, The Zero User Interface Experience, episode #54, The Future of AR, or episode #71, Future Tech - a preview. To find us on social media: Instagram: https://www.instagram.com/futurized2/ Twitter (@Futurized2): https://twitter.com/Futurized2 Facebook: https://www.facebook.com/Futurized-102998138625787 LinkedIn: https://www.linkedin.com/company/futurized YouTube: https://www.youtube.com/Futurized Podcast RSS: https://feed.podbean.com/www.futurized.co/feed.xml Futurized—conversations that matter.