The 70% Margin Agency: Marcel Petitpas on Profitability, AI, and Building Real Value

In this episode of Founders Future, with host Zach Young, we sit down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel delves into the common pitfalls and profitability challenges that digital and creative agencies face, drawing from his own experience running an agency. He provides a masterclass on the critical metrics and financial ratios, like the crucial 70% margin target, that agency owners must understand to transition from a founder-dependent hustle to a scalable, valuable...