#51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness in B2B tech marketing. Adam dives into what scrappiness in marketing means, if it’s a cul...