#50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and non-technical products, and aspects a B2B marketer should assess in terms of channels, messaging and strategy. ---The...