#374 - Should we build it?

In this episode of Fail Faster Podcast, Rob Hedrick, is the Director of Product Design at American Express joins us. Rob discusses how the company allowed for flexibility and innovation, leading to the creation of a customer-centric experience from a more card-centric focus. Rob also shares his experiences working on projects, such as redesigning payment systems and voice user interface design, and how they were able to learn and grow from them. He also talks about the importance of collaboration, testing, pitching ideas, and how American Express provides a supportive culture that allows for creative thinking that leads to innovation.   On a personal note, Rob loves coffee so much that he roasts his own beans. Rob has a deep understanding of his craft and cares deeply about creating the best user experience for the users his work touches.