Shein's Paris Protest: EU Tightens Fast-Fashion Rules

Sheins Paris Pop-Up: A Mixed Reception Amidst EU Regulation ChangesShein, the Chinese fast-fashion giant, opened its first physical store in Paris, drawing both protests and shoppers. Despite criticisms of counterfeit items, aggressive marketing, poor working conditions, and unsafe products, consumers are drawn to the low prices and wide options. The EUs import duty exemption for low-value packages contributes to their success. However, the EU is set to close this loophole by 2028, and recent tests found many Shein and Temu products fail EU safety standards. EU authorities are taking action, investigating Temu and fining Shein, and considering new regulations to hold fast-fashion companies accountable.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.