Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy

Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe. From pregnancy announcement to birth, the Peppa Pig team crafted a masterclass in integrated marketing that blurred the lines between fiction and reality. Mummy Pig app...