Winter National's Tamsin Burford put the products AND customers at the heart of your business

Tamsin Burford started Winter National 10 years ago as a result of wanting to start a fashion boutique. Winter National is an online only store selling designer women's skiwear. It's a very niche and seasonal business. In the podcast Tamsin discusses how she makes the most of the niche and seasonal nature of her business. And how she aims to give her customers the best experience possible, whilst protecting her margins.