Rayner Urdaneta | Co-Founder and Chief Executive Officer, MONAT Global

Wayne Moorehead is joined by Ray Urdaneta, Chief Executive Officer and Co-Founder of MONAT Global, who talks about why direct selling was a natural choice for him and explains the “stress test” he created for determining if products should be taken to market. He also talks about what it takes to build a great brand, the importance of focusing on one thing (and doing it well) and shares his personal strategy for expansion.