33: Data Science in Marketing, and Women in Data | Alicia Horsch

Data Science in the world of marketing. How does marketing effectiveness get measured? How do we develop metrics and models to shape decisions? Is data science really science? Join our conversation with Alicia to talk about her experience working as a data science in Social Point. We explore when fancy algorithms meet reality, how challenging it is to deliver and translate data insights to stakeholders, as well as where shall we draw the line between data asset and user privacy. Also don’t forget to connect with the Women in Data Community!