Shaping the future of creative tools - Rufus Deuchler (Adobe)

"It's always about intention. There needs to be a goal and we have the tools now to reach those goals quickly, but patience is a must." Rufus Deuchler, an Adobe evangelist, shares his journey and insights into the creative industry. He discusses the importance of taking initiative and creating opportunities, as well as the impact of AI on creativity and skill sets. Rufus introduces Adobe Firefly and its applications in generative AI. ~ He emphasizes the need to look back and learn from histo...