Jonathan Eifert: From Piano Performance To Public Relations: Musician Marketing For The 21st Century And Why It Matters

What you'll hear: “Branding” and “Marketing” and what that all MEANS ANYWAY Why branding matters even to the Joe Schmoe Average Classical Musician. Hear a *real life* example of a musician and the platform they built using social media What building your online presence *actually* is - it’s pretty old school actually… The unfortunate truth about orchestras’ budgets where social media marketing is concerned… Groundbreaking ideas for marketing for arts organizations - and what it would take t...