Aubrey Bergauer: Making Bold Moves - Transforming The Orchestra Business Model And Revolutionizing The Classical Music Audience Experience

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear: Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me! The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do...