More companies shift focus to customer journey, with Abhishek Dalmia and Varun Khurana

Increasingly, companies recognize the need to focus on the customer journey over the traditional “four Ps” of marketing. They are not changing their strategy on a whim. Measurable financial impact is directly attributable to efficiencies in the customer-centric approach. In this episode of Connected & Ready, host Gemma Milne talks with Abhishek Dalmia and Varun Khurana, of the Boston Consulting Group, about the central role of the customer journey for B2C businesses, the importance of making the journey simple and consistent, and shifting your business to a customer-journey-led business model. Learn how Dynamics 365 Marketing can help your team build relationships that increase lead generation and expand sales opportunities. Request a live demo today: https://aka.ms/CandRMarketing Thank you for listening to Connected & Ready! Do you have ideas of how we can improve the show? Want to recommend a guest for us to interview? We value your partnership and participation. Please drop us a note at [email protected]. We would love to hear from you.