The transparency imperative: meeting the demands of the LOHAS consumer (Part 1 of 2)

LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.