EP. 149 The Future of Marketing: Responsible Speculation and Strategic Planning with Andrew Strickman

Feeling stuck in a marketing rut?  This episode is your wake-up call!  We're joined with Andrew Strickman to dissect the power of brand positioning.Andrew reveals why a strong foundation is the secret sauce to crafting irresistible messaging and leaving your competitors in the dust.Tune in to discover:How to ditch the desk drone persona and build a brand that ignites.The keys to crafting messaging that resonates deeply with your audience.What exciting trends are shaping the future of marketing.In this episode you will find: Lessons from Previous Jobs (00:00:00) The importance of lessons and tools acquired in previous jobs.The Importance of Storytelling (00:02:29) Learnings about storytelling and the connection between brand stories and customer perceptions.The Importance of Work Connections (00:03:49) Experience on the importance of work connections and the alignment of values at work.Emotional Control in Leadership (00:07:18) The importance of emotional control in leadership to improve decision-making and interactions.Creating Memorable Brands (00:10:41) Discussion on the importance of storytelling and creating memorable brands through storytelling.The Importance of Market Research (00:26:07) The importance of market research and how to spend money wisely is discussed.Effective Storytelling Strategies (00:28:16) How storytelling goes beyond traditional advertising and how brands can tell stories that resonate with their audience is analyzed. The Role of the Customer as the Protagonist (00:33:08) The importance of centering brand stories on the needs and desires of the customer, rather than on the brand itself, is highlighted.