Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman
CMO Confidential - Un pódcast de Mike Linton // I Hear Everything Podcast Network - Martes
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Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it.
