FinancialForce Becomes Certinia | CEO Scott Brown on Company Rebranding

Bob Evans recently sat down with Scott Brown, CEO, Certinia, formerly known as FinancialForce. Previously, FinancialForce, founded in 2009, was heavily invested in its professional services automation (PSA) product. In the last year, the company has greatly shifted into three new markets: Services CPQ, FP&A, and Customer Success. Brown felt that the company had outgrown its name, prompting him to join Bob today to share some exciting news as the company rebrands itself as Certinia.