Episode 12: How a Legacy Brand, Well, Rebranded
Cashing In On Content Marketing - Un pódcast de Fractl
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Rebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of paid tools -- a brand new value add. (Pun intended.)
