Enable Great Marketing With Revenue Clarity

Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impactHow marketing's goal should be different for active, passive, and future buyersHow niche specialization can lead to higher marginsHow revenue projections can i...