AU #263: President of PCD Audio & Video System Integration Discusses Sales Strategies That Create Customers for Life

Welcome to Episode #263 of Automation Unplugged. Today’s show features John Rudolph, President of PCD Audio & Video System Integration. John started his career in consumer audio in 1976, working first at Shoreline Stereo managing the Santa Rosa store, then moving to Pacific Stereo from 1977-1979. He then moved into the professional audio world at Sound Genesis in 1979–1983, where he helped design and build radio stations, recording studios, broadcast TV and private production systems, as well as commercial audio video systems. After that, John returned to the consumer AV industry to work for The Good Guys, where he started as a store manager and later headed the development of the company’s custom installation business. In 1999, he joined PCD as General Manager and Vice President, then President. Since then, John has continued to build and develop the company culture into a well-respected and thriving AV system integrator in the northern California market. We live-streamed this interview on social media on Wednesday, April 3rd, at 12:30 pm EST.