GTM #1: The New Enterprise Go to Market with Figma
a16z Live - Un pódcast de Andreessen Horowitz
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Some call it product-led, others bottom up. But whatever the name, it's clear that there's a powerful new enterprise go to market (GTM). a16z general partner David Ulevitch talks with Figma CEO Dylan Field and Chief Customer Officer Amanda Kleha about what the new GTM is and how to execute it.
