How To Keep The Cohesion of Your Brand & Messaging When Going from D2C To Retail
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands - Un pódcast de Greg Shuey
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In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Alex Vailas, Senior Vice President of Brand Marketing for Dyper.com. Alex discusses her background and the rapid growth of Dyper.com, a plant-based diaper company, over the past five years. Initially focused on direct-to-consumer (DTC) sales through their website and Amazon, Dyper.com has expanded into retail, including major stores like Walmart and Whole Foods. The conversation centers on the challenges and strategies...
