Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts

In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and messy nature of customer journeys. Greg shares a fictional yet realistic customer journey to illustrate how varied and complex the path to purchase ca...