Webflow Analyze & Optimize: Built-in CRO that actually works
20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast - Un pódcast de Noco agency
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Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons.Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed.Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4).Bottom line: less tooling, faster decisions, measurable lift.If you're running a B2B SaaS site on Webflow and still duct-taping analytics together, this changes everything.Timestamps(0:00) Intro from Dubai(0:46) AEO vs traditional SEO(1:06) Webflow Analyze overview(2:19) First impressions & Hotjar comparison(3:15) Built-in heatmaps + scroll data(4:27) Previous tools (Optibase)(5:50) Webflow Optimize - native A/B testing(9:30) AI-powered traffic allocation(12:45) Setting up tests in the canvas(17:20) Real-time results & scoring(18:10) Third-party integrations (HubSpot, Salesforce)(20:40) Pricing reality check(21:25) Final verdict
